Bernini by Giovanni: The ‘affordable luxury’ brand reborn by Giovanni Group

In the ever-evolving world of fashion, GIOVANNI resurrects the brand Bernini by Giovanni with the aim of creating premium products for a new generation. With the message of “Affordable Luxury,” Bernini by Giovanni is on a mission to bring the modern, youthful style of high-end products closer to young people with refined tastes. The story of Bernini by Giovanni narrates the journey of reviving a brand, where exquisite craftsmanship and advanced technology are infused with a fresh wave of creativity and modernity. In this new era, luxury is no longer the privilege of a few. Bernini by Giovanni was born with a vision to bring the elegant, sophisticated style of premium products closer to the masses.

Today, young people share a common trait: they live practically and desire to own high-quality products that are not overly extravagant to best serve their dynamic and modern lifestyles. However, premium products are often expensive and intended for high-spending customers. With Bernini by Giovanni, the brand believes that luxurious, high-end products should not be exclusive to a select few. Each product is meticulously crafted, featuring sharp tailoring and exceptional quality, all at a reasonable price due to optimized production processes without sacrificing quality.

In October 2024, Bernini by Giovanni focuses on introducing its signature product line: men’s polo shirts – considered a symbol of elegant and modern style. Unlike conventional designs, Bernini by Giovanni’s polos are a perfect blend of premium materials, youthful silhouettes, and refined design lines. The product is crafted from top-quality cotton, providing a soft, durable, and distinctive feel.

The polos from Bernini by Giovanni harmoniously combine comfort with the elegant essence of the modern gentleman. With a sophisticated design and subtle colors, the product easily pairs with various outfits, from jeans for casual outings to dress pants, or layered with jackets and blazers for a contemporary smart-casual look.

Each polo is carefully crafted with attention to detail, researched by the creative team to perfectly fit the body shape and proportions of Vietnamese individuals. The meticulous stitching provides an experience of high-quality products for the wearer. This is the ideal product for modern gentlemen who prioritize aesthetics and quality.

The message of “Affordable Luxury” from Bernini by Giovanni is not only about reasonable pricing but also a commitment to quality and design. The brand understands that today’s young consumers seek not only stylish fashion items but also products with lasting value that reflect personal style and the story behind each brand and product. Bernini by Giovanni continually innovates to provide customers with valuable fashion experiences that deliver a distinctive feeling.

Bernini by Giovanni will continue to expand its product line in the future, from office wear to high-end accessories, all embodying a sophisticated style that perfectly blends craftsmanship and modern technology.